Why the new Apple TV could become a bestseller again this year

 Faster, more connected, cheaper: the 2025 version of Apple TV is back in the race.

If you've neglected your Apple TV in recent years, you might be tempted to give it back its rightful place under your television. Apple is reportedly preparing to unveil a new generation of its multimedia box "  towards the end of the year  ," according to Mark Gurman. According to several rumors, this update promises to be solid . On the agenda: better connectivity, increased performance, redesigned FaceTime, and above all... a finally lower price. Serious arguments to relaunch the machine against the competition.

Apple TV 2025: the big comeback?

According to Bloomberg, the next Apple TV will feature its own combined Wi-Fi/ Bluetooth chip, with support for Wi-Fi 6E and even Wi-Fi 7. Stuttering/juddering during a movie or slowdowns during a big-screen FaceTime call will be a thing of the past, even if your entire home is connected.

Under the hood, we will say goodbye to the A15 Bionic chip that equips the current models, which could be replaced by an A18 (the beating heart of the iPhone 16/16 Plus range ), or even an A19 , that of the future iPhone 17. An upgrade that will necessarily improve its performance (multitasking management, advanced home automation functions, video games, etc.), and would potentially give it the benefit of Apple Intelligence support .

TV, home, video: Apple's box wants to centralize everything

Another expected new feature: the widespread availability of FaceTime on tvOS. Currently, it's essential to connect an iPhone to enjoy video calls on the big screen. However, Apple is now reportedly considering integrating a camera into the case . This would make calls more fluid and autonomous, and the experience would be closer to what you'd experience on a Mac or iPad.

A front-facing camera potentially means gesture recognition: controlling certain interface functions without a remote control or making calls with a hand gesture. According to Bloomberg , Apple has discussed these features internally, without confirming that they will be available in the next model.

Add to that the new features introduced by tvOS 26 , and the Apple TV would seriously start to look like a home communications hub. FaceTime calls could open with the caller's contact card (photo, name, custom font), just like on your iPhone.

According to rumors surrounding tvOS 26, Apple could also offer instant captions during FaceTime calls , in multiple languages (French, Spanish, Japanese, etc.). Such a feature would make it easier to follow conversations, even in noisy environments or during multilingual conversations.

Last but not least: its price. Rumors suggest a box that would fall below $100 . This would place it well below current models (between 169 and 189 euros depending on storage), and would allow Apple to offer a product better positioned in the current market. A sector that Amazon and Roku have largely dominated for several years now. Again, at this stage, this is just a rumor, coming from analyst Ming-Chi Kuo.

If all these facts are confirmed, we can say that Apple has learned from the past . Its small TV box has remained a little too far behind its other products, and giving it a successful makeover would be a smart business move . On the one hand, to breathe new life into a range that struggled to justify its price in the face of competition ; on the other hand, to reaffirm its place at the heart of our living rooms . Let's wait at least until the start of the school year to find out whether or not this new iteration will succeed in restoring the Apple TV's image .

• A new, faster, and better-connected Apple TV could arrive by the end of the year, with improved performance.
• Apple is reportedly considering adding a camera and advanced features for video calls and gesture control.
• A more affordable price is also being discussed, which would reposition the box against much cheaper rivals.